There should be a seamless integration between a company and its interior space and the one thing that brings them together is the brand. The brand is what makes a company unique and it is important to always look for mediums to strengthen the brand. It is not one of the popular ones but Interior Design has its own way of strengthening a brand. The interior space plays a very important role in winning clients over and earning their loyalty, even more important than the product as the space is the first aspect of a brand that clients relate with.
Chanel Store, Neiman Marcus, Las Vegas.
Apple is one of the strongest brands today and that is not only because of their products. It is because of the seamless relationship between their products and everything that surrounds these products. Everything looks like everything; their phones look like their laptops, their laptops look like their website and their website looks like their store.
Apple Store, Santa Monica
The most important thing to do when designing a space for a company is to understand their brand. You must go through their mission statement, understand their logo and use the brand as your design inspiration. This will help you develop a design concept that adequately translates the essence of the company’s brand and helps ensure that clients experience the story of your brand when they enter the space.
Google Office, Budapest
In 2014, I developed a design concept for Christian Dior and this helped me understand the importance of interior branding. At first, I found the brief very challenging because I didn’t understand the brand and wanted to go straight into designing the space. After getting understanding of the Dior Brand, it became easier to design the space and choose the right colours, materials, textures, finishes and furniture to use. I named the concept- The Evolution of Fantasy because I thought that covered my understand of the brand. I think I did a very good job with the design as I have come across pictures of a few Dior stores around the world that are quite similar to the one I designed but see for yourself and tell me your thoughts in the comments.
MY DIOR CONCEPT
EXISTING DIOR STORES
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